Video marketing is the use of video clips to promote a product, service, or organization. Videos can be marketed on TV, video sites like YouTube and Vimeo, or social media platforms such as Facebook, Twitter, and Instagram. This article will explore what video marketing is all about.

Benefits Of Video Marketing

Most of the content nowadays is consumed through video, whether it is through Youtube or Social Sites.

Some key stats:

Source: Video consumption statistics

Video Marketing

Some key benefits of video marketing include

  • Video content is more engaging than text or images.
  • Video content can be used to promote your brand, product, or service.
  • Video marketing will help you stand out from competitors.
  • Video marketing can be used for any industry, and it’s a great way to tell your story authentically.
  • Video marketing can increase customer loyalty.
  • Video content is very shareable, so it’s crucial to have an excellent video to grow your business or organization.
  • Anyone can use video marketing to reach more people in different ways than other types of advertising (TV commercials)
  • Videos can get you backlinks which will help your site rank higher in search engine results.
  • Video marketing is one of the most cost-effective and highest ROI marketing tools.

How To Create Good Video Content?

Set Clear Objectives

Video content should have clear objectives, goals, or outcomes that you want to achieve with your video marketing campaign.

Create Quality Content

You need a good quality video for your marketing campaign, so be sure that it’s something worth watching when recording, editing, and publishing your video!

Show Your Personality!

Video marketing is a great way to show the human side of your company or organization, so don’t be afraid to let that shine through!

Be Engaging 

Your video content should have information and engage with viewers by asking them questions, holding an interactive video, and video testimonials from employees or customers.

Keep It Short And Sweet 

Video content should be short enough to keep viewer’s attention, and video content shouldn’t be longer than 15 minutes.

Don’t Oversell Your Product/Service

Your video content shouldn’t have a hard sell at the end of your video. Video marketing content should be informative and show the quality of your product or service.

Be Consistent 

A video is a powerful form of video marketing, so ensure that you are consistent with publishing video content to promote your business or organization!

The Right Gear

It’s essential to have video gear that will help you create the video content, but it is also necessary to make sure your video quality looks good.

Include A call-to-action

Your video should include a way for viewers to interact with your brand. This could be by subscribing to Youtube or following you on social media sites.

How To Do Video Marketing Well

You should use video as part of an overall online strategy that includes other media types. Video marketing doesn’t have to be expensive if you use a video camera, a tripod, and other equipment that is readily available such as editing software. Turn on the lights because it will make your video more captivating than just having natural lighting by itself. Choose a goal for the video marketing campaign, and ensure you create good content. 


Video marketing is a powerful way to reach your target audience and create video content to engage viewers. The video marketing tips we’ve provided should help you get started thinking about how you can leverage video in your digital strategy.

If all of this sounds intimidating and you want help enacting these principles, let us know. Our team of experts is ready and waiting to partner with you to create a video marketing plan that drives sales by considering how video works for businesses today.