Hotel photography is a great way to market your hotel. The hotel photos should communicate the experience that hotel guests will have on the property. Guests are attracted to hotel photos that are beautifully taken. This makes hotel photography instrumental in helping hotels advertise their features, rooms, restaurants, pools, or more online or through local travel brochures, postcards, and hotel-specific magazines.

Why Is Hotel Photography Important?

Hotel photography is a great way to advertise the experience of staying in a hotel. The photos communicate the experience that hotel guests will have on the property. Guests are attracted to hotel photos that are beautifully taken. This makes hotel photography instrumental in helping hotels advertise their features, rooms, restaurants, pools, and more online or through local travel brochures, postcards, and hotel-specific magazines.

Secrets to Successful Hotel Photography

Promote The Experience

Guests want a great experience when staying at hotels. Therefore, your photos must showcase the best features of your hotel. Remember you are selling the experience of staying at the hotel. Therefore, your images must highlight what the hotel has to offer, not just a nice view or landscape of an outside area but also the rooms and amenities.

Prepare For The Photoshoot

It is essential to prepare the hotel before the photoshoot. Therefore, removing clutter and cleaning is necessary.

The Right Gear

Having the right gear is vital to hotel photography. A good camera and lens are essential to getting those professional hotel photos. Other pieces of equipment you need include:

  • A tripod.
  • Wide-angle lens.
  • Remote shutter release or timer to avoid camera shake.
  • A steady table for your hotel props.

lens

The Composition

Composition is a vital part of hotel photography because it can make or break your hotel marketing campaign. The hotel photographer should be aware of the rule of thirds, which is a guideline for photographers to help them compose their photos, so they’re aesthetically pleasing and not just snapshots. From the pillow to the color of the bedsheet, you should be aware of what they’re photographing and how it will look in the photo.

Lighting

Lighting is also vital to hotel photography because, without enough light, your photos won’t get those true colors of details that you want them to have. So one of the first things to consider is lighting, and this includes natural or artificial light. You will want to match your hotel lights with your hotel’s photos using artificial light. You can use flash or natural lighting if needed but make sure it’s not too bright or too dark.

Include The Guests

Since hotel photography is about showcasing the hotel experience, guests must be in most hotel pictures. Therefore, the photographer should prepare an area for guests to get ready for their photos and give them directions on how they want them to pose for a picture.

Different Angles

It is best to shoot from a low angle when taking hotel photos to highlight the room’s features. Guests want to see what they’re getting, and a lower shot draws attention to whatever you are photographing in that hotel room or area of hotel property.

You can also get creative with your hotel photography by shooting from the top-down, capturing an entire hotel scene instead of just one hotel room. It is best to use wide-angle lenses for small spaces. However, overdoing it will make the room appear bigger than it is.

Which photos to include

In hotel photography, it’s essential to take photos of its interior as well as exterior. You should also include food and drink images with any branding or logos visible. You can also take hotel photos of your hotel staff for marketing purposes.

Conclusion

Hotel photography should be professional, high-quality shots that showcase all aspects of the hotel experience, so it’s worth investing time into hotel photography. It is a great strategy to get guests excited about their stay at the hotel and encourage them to come back again in the future.

Do You Need Professional Hotel Photography?

Logic Media Group is a photography company that specializes in capturing the beauty of your property. We are committed to providing high-quality images for hotels and resorts, as well as other hospitality venues.

 


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